PDF Download Stop, Think, Go, Do: How Typography and Graphic Design Influence Behavior, by Steven Heller, Mirko Ilic
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Stop, Think, Go, Do: How Typography and Graphic Design Influence Behavior, by Steven Heller, Mirko Ilic
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This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. Stop, Think, Go, Do is packed with arresting imagery from around the world that influences human behavior. Page after page, you’ll find innovative messages that advocate, advise caution, educate, entertain, express, inform, play, and transform.
- Sales Rank: #1131969 in Books
- Brand: Brand: Rockport Publishers
- Published on: 2012-05-01
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x .75" w x 9.25" l, 1.84 pounds
- Binding: Paperback
- 224 pages
- Used Book in Good Condition
About the Author
Steven Heller is the co-chair of MFA Design (Designer as Author + Entrepreneur) at the School of Visual Arts in New York and the co-founder of MFA Design Criticism, MFA Interaction Design, MPS Branding and MFA Products of Design. He is the author or editor of over 135 books, including I Heart Design, and coauthor of The Design Entrepreneur and Anatomy of Design. http://www.hellerbooks.com
Mirko Ilic is founder of Mirko Ilic Corp., in New York City. He has received medals from Society of Illustrators, Society of Publication Designers, Art Directors Club, I.D. Magazine, and Society of Newspaper Design. Ilic is co-author of The Anatomy of Design with Steven Heller and co-author of The Design of Dissent with Milton Glaser. http://www.mirkoilic.com
Most helpful customer reviews
7 of 7 people found the following review helpful.
Don't bother, it's not really about how type and design influence behavior
By llw studio
Just picked this up from the mailbox today. Meh. Not worth the money (If I had looked at this in a bookstore, I would have put it down after 20 seconds and walked away). The title is a complete cheat, there is no analysis of how behavior is influenced. Quite a lot of the samples are not in english, although the book is in english. So you can't really interpret those messages, part of what makes type work is READING it. A lot of the images seem like student exercises. It's going back today.
0 of 0 people found the following review helpful.
Five Stars
By Mass Marin
love it
0 of 4 people found the following review helpful.
Five Stars
By Terry Davis
School book
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