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An Introduction to Cybernetics, by William Ross Ashby

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• Sales Rank: #1678273 in Books
• Published on: 2012-10-03
• Original language: English
• Dimensions: 9.00" h x .69" w x 6.00" l,
• Binding: Paperback
• 306 pages

Most helpful customer reviews

23 of 23 people found the following review helpful.
Please Don't Laugh - Nearly Life-changing!
By Thomas Tcherrick
I was a too-serious biochemistry pre-med student in 1980 when a dull professor with a dull-sounding class (Computer Modeling of Biological Systems) made me read this book. The writing style is so dry and calculated you can almost hear the language creak and the subject is at the same time simple but difficult to grasp - and no, that's not a contradiction in terms, trust me. But a chapter or two into this book the scales fell from my eyes. I had the true-believer's reaction of, "why doesn't everyone know this!? Why isn't this truth shouted from the rooftops!?" The truth in the book comes mainly from Alan Turing's discoveries in machine theory, a field he basically invented. But the author's achievement is to set forth these ideas, and many others developed later through his work and that of others, in clear, concise words - no mean feat with these subtle but extremely powerful concepts. Previous reviewer David C. Hay hit the nail on the head with his comment that "the insights into the true nature of the way things work are as significant as those of Newton or Einstein". Overstatement? If you are reading this review on a computer (yes, you are), you can thank the concepts in this book - they are that fundamental to the development of computers. As I say, the insights are mostly Turing's, but Ashby lays them out in a way that the dedicated reader of moderate intelligence (like myself, for example: I'm no Alan Turing!) can grasp without too much effort. The book's approach might have been softened to include some historical perspective or more concrete examples, but the author chose to refine his message to a distilled essence as clear and powerful as lightning. While almost all my biochemistry textbooks have become outdated and discarded through new developments in that science this slim volume still sits on my bookshelf - I can see it right now. A 40-year-old book as fresh as the day it was written! Read it at your peril: being exposed to completely novel ideas may change your thinking - or even your life!

20 of 22 people found the following review helpful.
One of the most important books I have ever read.
By A Customer
In a very clear, concise manner, Ashby explains the laws of nature that control the way systems work -- all systems, whether they be organisms, corporations, or governments. His insights into the true nature of the way things work are as significant as those of Newton or Einstein.

20 of 24 people found the following review helpful.
a landmark in systems thinking
By Amazon Customer
Since its creation as a new field of science, Systems thinking has influenced most other areas, including the fields I'm active in myself, such as psychology and social sciences.
This out-of-print book is considered so important by the people of the Principia Cybernetica Project that they want this book to reach as an wide audience as possible. As their website indicates: "W. Ross Ashby is one of the founding fathers of both cybernetics and systems theory. He developed such fundamental ideas as the homeostat, the law of requisite variety, the principle of self-organization, and the principle of regulatory models."
Of course, nothing goes above getting your hand on a *real* copy of this book, but the next best solution is getting the free e-book version which the Principia Cybernetica Project published on their web site with the agreement of the Ashby estate (the copyright holders). Just search for Principia Cybernetica on the web, and surf from there...
Patrick Merlevede
co-author of "7 Steps to Emotional Intelligence"

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This is the true story of the moviemaking maverick who co-founded an independent studio almost Forty years ago in a humble broom closet... who used raw hamburger, Karo syrup blood, and Bromo-Seltzer vomit to create films of questionable artistic and moral value... who battled the MPAA rating board to bring his outrageous vision to the screen... who rejected Madonna after an audition... who defied the Hollywood system and slapped the face of the industry... and who built a B-movie empire filled with Hard-Bodied Lesbians, Surf Nazis, Kabuki Cops, Nymphoid Barbarians, and a lone hero known as The Toxic Avenger. This is the story of Troma Studios. A story of guerilla filmmaking at its cheapest, of the American Dream torn limb from limb, and of topless starlets menaced by obscene rubber puppets.

• Sales Rank: #1061112 in Books
• Published on: 2010-12-07
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .88" w x 6.00" l, 1.14 pounds
• Binding: Paperback
• 352 pages

About the Author
In the late 1960’s, Kaufman was enrolled at Yale University (where he would later teach multiple Filmmaking Master Classes), diligently working on a respectable degree in Chinese Studies. However, Kaufman was destined for other things. As he explains in his hit book All I Need To Know About Filmmaking I Learned From The Toxic Avenger (published by Penguin Putnam), “At Yale I was placed in a dormitory room with two film fanatics, and I knew everything had irrevocably changed.” In fact, Kaufman was infected with a love of movies from which he never recovered. In 1971, Kaufman met his future partner Michael Herz at Yale. The Troma Universe was born in 1974 with a series of highly original, sexy comedies such as Squeeze Play!, Waitress!, and other titles ending with an exclamation point. These movies, independent precursors to such later smash hits as National Lampoon’s Animal House and Porky’s, did well financially, although Kaufman continued to work on such outside productions as Rocky and Saturday Night Fever. Kaufman’s relationship with mainstream Hollywood would not last long. “There were problems,” Kaufman said, “as I always wanted to do things my own way and my employers insisted I do things the correct way.” Kaufman proved his former employers wrong with his 1984 breakthrough movie, The Toxic Avenger. This tale of a health club mop boy named Melvin who is transformed into a hideously deformed creature of superhuman size and strength struck a chord with audiences and critics alike, demonstrating that there was a large number of people who were interested in seeing things done Kaufman’s way. The Toxic Avenger led to an animated television series, “Toxic Crusaders,” several different comic book titles (published by Marvel and, most recently, Troma’s own independent comic book imprint), and four sequels. His most recent film is POULTRYGEIST: Night Of The Chicken Dead!

Most helpful customer reviews

12 of 12 people found the following review helpful.
Fun Read
By Christopher Ohn
This was such a great read, not only for Troma fans, but also for any aspiring filmmaker. I read it in one sitting and I highly recommend it to anyone interested in some B-movie history and for anyone looking for a good chuckle.

0 of 0 people found the following review helpful.
Five Stars
By Jimmy P
Fantastic book. This is a book that should be required reading for any film school student

2 of 2 people found the following review helpful.
A lost gem is unearthed
By Mr. R
Lloyd's Kaufman and James Gunn's book All I Need To Know About Filmmaking I Learned About the Toxic Avenger was an excellent book on the finer points of film making and the history of Troma Entertainment that came out n 1998, but soon woefully went out of print. Thankfully, a new edition has been published, bringing this book to a new audience. Now one thing that might bug people is that nothing was added to this new edition, but that's okay, better they take the "if it's not broke don't fix it" approach than mess with it.
All I Need To Know is a great way to learn about the long gone VHS-Core era of film when trash ruled the video stores, along with the trials and tribulations of making these sort of movies. Lloyd Kaufman has a reputation for being something of a goof, but this book really shows a lot of depth and honesty, particularly the parts about the making of the Toxic Avenger and how scenes in it where influenced by an incident where Lloyd almost ran over his little sister.
It's also a great look at a bygone era of cinema history that really doesn't have many great texts. Many people have touted the importance of Troma's movies and the effects they've had on the horror genre, but this is a great look at just what made those movies possible.
I highly recommend this book to anyone with interests ranging from film history buffs, horror movie fans, and ambitious would-be directors.
It's a real treat to see this book available again so snatch it up while you can!
All I Need To Know About FILMMAKING I Learned From THE TOXIC AVENGER: The Shocking True Story of Troma Studios (Volume 1)

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Without a governance structure, IT at many hospitals and healthcare systems is a haphazard endeavor that typically results in late, over-budget projects and, ultimately, disparate systems. IT Governance in Hospitals and Health Systems offers a practical "how to" in creating an information technology governance process that ensures the IT projects supporting a hospital or health systems' strategy are completed on-time and on-budget.

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• Sales Rank: #1346284 in Books
• Published on: 2012-01-18
• Original language: English
• Number of items: 1
• Dimensions: 8.90" h x .30" w x 5.90" l, .0 pounds
• Binding: Paperback
• 104 pages

About the Author
Kropf is a Professor in the Health Policy and Management Program at New York University's Robert F. Wagner Graduate School of Public Service.

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These days, most companies find themselves having to tender or bid for new contracts and clients. It's now part of the business landscape companies simply have to be good at tendering and pitching if they are going to have any chance of getting new business and clients. This book, written by one of the leading consultants and trainers in competitive business tendering, provides the key principles for winning bids, tenders, and proposals. Savvy and practical, the principles are based on the author's extensive consulting experience with large and small companies, helping them to win big-ticket, must-win contracts (with a success rate of 86 percent). These essential principles apply to all companies, in all sectors, that are seeking to improve their new-business win rate.

• Sales Rank: #3188570 in Books
• Published on: 2014-06-09
• Original language: English
• Number of items: 1
• Dimensions: 8.50" h x .59" w x 5.50" l, .50 pounds
• Binding: Paperback
• 224 pages

About the Author
Scott Keyser is an independent consultant and expert in helping companies win big contracts. His clients include The Economist, PWC, Allen & Overy, and Haymarket.

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0 of 0 people found the following review helpful.
Great book. Comprehensive
By FRANCISCO TESTOR FDEZ DE C
Great book. Comprehensive, concise, clear, full of ideas. Covers tenders from beginning to getting feedback after the end. Highly recommendable.

0 of 0 people found the following review helpful.
Raising win rates and improving productivity- Seven and a half high value principles.
By Alistair Taylor
It's always good to get an edge. Winning bids isn't easy - and preparation can feel resource hungry, even more so when you come second.
Scott notes, 'It may only take one good idea well executed to transform your win rate' - well this book full of great ideas and insights.
With stories and practical tips throughout I found it an excellent investment. It reminded, refreshed and provided new approaches to help qualification, powerful pitching and project managing bids.
Short stories, summaries and easy to follow frameworks enrich the tools and techniques.
I wish I had known about these ideas many years ago. They would have saved time and no doubt would have delivered even greater success.
Alistair Taylor - MD Brightbridge.

0 of 0 people found the following review helpful.
then enjoy your spoils of success
By Adèle M McLay
Scott Keyser is an authority on the topic of winning bids, having assisted many clients over the years to do just that: WIN MORE BIDS! This book is second to none. It is fully loaded with Scott's ideas and experience. Read his 7.5 principles for winning more bids, tenders and proposals, implement his strategies... and watch your win-rate increase.... then enjoy your spoils of success. Brilliant work Scott.

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[C573.Ebook] Free PDF Industrial Stoichiometry: Chemical Calculations of Manufacturing Processes (Chemical Engineering Series), by Warren, & Arthur Radasch Lewi

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1926. 15th Printing of first edition. McGraw-Hill Book Company, Inc., 174 pages. 1lb 8 oz. (9.25 x 6.25 x .625 inches pea green hardcover with black accent and gold lettering). Title: Industrial Stoichiometry: Chemical Calculations of Manufacturing Process (Chemical Engineering Series) by Waren K. Lewis and Arthur H. Radasch. Category: Industrial Chemistry

• Sales Rank: #8578304 in Books
• Published on: 1926
• Binding: Hardcover
• 174 pages

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[N389.Ebook] Download PDF El impostor / A Prisoner of Birth (Spanish Edition), by Jeffrey Archer

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El joven Danny Cartwright ha sido injustamente condenado por un crimen que no cometi�. Desde su ingreso en prisi�n, el af�n por recuperar la libertad y vengarse de quienes han provocado su encarcelamiento le lleva a idear un ingenioso plan para escapar. Una novela llena de giros inesperados y con un final sorprendente con la que Jeffrey Archer se confirma como uno de los maestros de la novela de intriga contempor�nea. �Astutos argumentos, estilo refinado.� The New York Times �Uno de los diez mejores narradores del mundo.� Los Angeles Times

• Sales Rank: #3530901 in Books
• Published on: 2009-02
• Original language: Spanish
• Number of items: 1
• Dimensions: 9.50" h x 6.25" w x 1.75" l, 1.86 pounds
• Binding: Hardcover
• 574 pages

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2 of 2 people found the following review helpful.
Magnifico
By Armonia
Este libro lo catalogo de magn�fico,lo recomiendo ampliamente,lo lei en espa�ol que es mi idioma,una traducci�n muy buena,una excelente trama urdida magistralmente,con giros inesperados y un final grandioso.Me encant�.

1 of 1 people found the following review helpful.
Entretenido
By Sandra
El primer libro que lei de este autor fue a mis 22 anios y me parecio lo maximo "Kane y Abel" y por ese recuerdo me anime a comprar este del Impostor... esta muy bien narrado como siempre por el autor, pero la trama ya se quedo muy atras en su estilo. El libro trata de una injusticia cometida a un tipo de lo mas integro y va a la carcel lo cual parece tener muy mala suerte, todo se le vino abajo y con el paso de solo 2 anios, salio de la carcel por un error y entonces la vida se le puso color de rosa, lo relaciono con la vida real, por que aveces asi pasa, todo cambia y se derrumba pero te lleva a algo mucho mejor al fin de cuentas. Me gusto que mientras describio la vida en la carcel fue muy sutil y no de la tipica forma con que siempre se refieren a este lugar en particular. Le puse 5 estrellas pq sigue siendo un buen escritor, solo que siento que su estilo ya que quedo en una epoca anterior.

0 of 0 people found the following review helpful.
Excelente
By Astrid Aguilar
Como siempre Jeffrey Archer deslumbra mi mente. Un libro interesante, cautivante, me mantuvo despierta varias noches. Sin desperdicio!!! Con ganas de q hagan una pel�cula de este libro.

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[L524.Ebook] Free PDF A Token of My Affection: Greeting Cards and American Business Culture (Popular Cultures, Everyday Lives), by Barry Shank

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Each year in the United States, millions of mass-produced greeting cards proclaim their occasional messages: "For My Loving Daughter," "On the Occasion of Your Marriage," and "It's a Boy!" For more than 150 years, greeting cards have tapped into and organized a shared language of love, affection, and kinship, becoming an integral part of American life and culture. Contemporary incarnations of these emotional transactions performed through small bits of decorated paper are often dismissed as vacuous clich�s employing worn-out stereotypes. Nevertheless, the relationship of greeting cards to systems of material production is well worth studying and understanding, for the modern greeting card is the product of an industry whose values and aims seem to contradict the sentiments that most cards express. In fact, greeting cards articulate shifting forms of love and affiliation experienced by people whose lives have been shaped by the major economic changes of the late nineteenth and twentieth centuries. A Token of My Affection shows in fascinating detail how the evolution of the greeting card reveals the fundamental power of economic organization to enable and constrain experiences of longing, status, desire, social connectedness, and love and to structure and partially determine the most private, internal, and intimate of feelings.

Beautifully illustrated, A Token of My Affection follows the development of the modern greeting card industry from the 1840s, as a way of recovering that most elusive of things―the emotional subjectivity of another age. Barry Shank charts the evolution of the greeting card from an afterthought to a traditional printing and stationery business in the mid-nineteenth century to a multibillion-dollar industry a hundred years later. He explains what an industry devoted to emotional sincerity means for the lives of all Americans. Blending archival research in business history with a study of surviving artifacts and a literary analysis of a broad range of relevant texts and primary sources, Shank demonstrates the power of business to affect love and the ability of love to find its way in the marketplace of consumer society.

• Sales Rank: #2412626 in Books
• Published on: 2006-07-04
• Original language: English
• Number of items: 1
• Dimensions: 8.02" h x .77" w x 7.24" l, .98 pounds
• Binding: Paperback
• 368 pages

Review

This volume will be a useful addition to marketing and social sciences collections... Recommended

(Choice)

An intellectually rich, deeply researched history of mass-produced consumer good whose success depends on its ability to connect people emotionally.

(David Farber Enterprise & Society)

A carefully detailed history... An interesting read.

(Antiques & The Arts Weekly)

This well-written and nicely illustrated book illuminates how the imagery in greeting cards has reflected overt and covert classist assumptions.

(Cele C. Otnes Journal of American History)

A carefully detailed history.

(Antiques and the Arts Weekly)

A Token of My Affection is an important work of American studies and contributes much to business history.

(Catherine Gudis American Studies)

A beautifully illustrated, painstakingly researched book... [a] smart, ambitious, innovative study.

(Lori Merish American Historial Review)

Review

Barry Shank's A Token of My Affection advances a complex and compelling argument linking economic structures to profoundly personal emotions. This is an original and insightful book.

(Elizabeth Dillon, Yale University)

Theoretically astute, yet sensitive to the particularities and nuances of historical investigations, A Token of My Affection is an impressive and an important book. Rigorously refusing the still too common habit of treating the social history of private life as distinct from the public world of political and economic calculation, Barry Shank traces the intricate relations between them. In so doing, he ventures a sophisticated and consequential argument about the connections among the history of American capitalism, the greeting card industry and the generation of both private and collected affect through the course of the twentieth century.

(Janice Radway, Duke University)

A Token of My Affection is a fascinating account of the history of the greeting card in America, taking us on a tour of the industry from its beginnings in the 1840s through corporate consolidation to the present. And more--it's an important exploration of just how our economic and emotional lives are connected. Barry Shank shows that there's no better way of examining what Raymond Williams called 'structures of feeling' than looking at valentines and Christmas cards. His book is full of interesting people, intriguing images, and big ideas.

(June Howard, professor of English, American Culture and Women's Studies, University of Michigan)

Greeting cards might seem a banal subject: the mass production of sentiment has after all been a main activity of corporate media. Barry Shank's fine study explodes the banality, showing with insight and finesse how a changing business culture reshaped not just production, from the 1840s to the 1950s, but family, friendship, emotion, and much else. Valentine, Christmas, and later a host of specialized cards both carried and helped solidify new social relationships. The combination of sympathetic analysis and historical sweep in A Token of My Affection―along with the sensuous imagery of hundreds of reproduced cards―makes this book a model of cultural studies and a delight to read.

(Richard Ohmann, Wesleyan University)

About the Author

Barry Shank is professor of comparative studies at The Ohio State University. He is the author of Dissonant Identities: The Rock 'n' Roll Scene in Austin, Texas. His work on popular culture has appeared in such journals as boundary 2, Radical History Review, American Studies, and American Quarterly.

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1 of 1 people found the following review helpful.
Wonderful
By C. Miller
If you are interested in learning lots of great information about the history of Valentine and Christmas cards, this is the perfect book. An excellent resource, wonderfully written, and a great read! I loved it.

0 of 0 people found the following review helpful.
I love it.
By C. Hayes
This book was just what I needed to get an idea of the history of greeting cards. I love it.

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